Singer and new generation style icon-in-the-making Halsey has launched af94, the kid sister of her About-Face beauty brand. af94 —which is Halsey’s initials, as their real name is Ashley Frangipane, and their birth year, which is 1994 — was created to inspire discovery among makeup users and was “made to play.” Translation: The entire brand is vegan, cruelty-free, and incredibly affordable. The 12 products that were made available at launch encourage self-expression and a “no rules” makeup philosophy no matter your age. So, basically, it’s awesome. The products are high quality, as well. I love the ultra creamy Majorly Matte lippies and the multi-use Playdate cheek and lip tints, but it’s the Shadowboxer Eye Crayons that have carved a space in my heart. The color payoff is top notch, the formula is velvety, and the color applies easily from the twist-up stick to your lid. You can smudge with your fingers or a brush. You can even use them as waterline liners. Smoky eyes are yours with any of these shades. Go ahead and play all day with af94 Shadowboxers. Blend and build, and build and blend, and do as you wish with these babies!