Reputable and Flawless Lashes: Q&A with Kim Mclver, CEO of Sugarlash PRO

This month I had the privilege to chat with Kim McIver, the ambitious CEO of global lash brand Sugarlash PRO. Known for its high quality and innovative products, Sugarlash Pro has steadily emerged as a leader, specifically within the realm of eyelash application. With over 25 years of expertise in the beauty industry, McIver has seen it all. In this interview she brings us into the wonderful world of eyelash extensions and how she came into her current position.

Thank you so much for joining us! We would like to know more about you. Please tell us about your background and what brought you to this specific career path?
My career path has taken some unexpected turns, but a chance suggestion during my time in the restaurant industry led me to explore aesthetics, a field I never imagined for myself. I was always a girly-girl type, so it made sense to pursue a career in aesthetics. While initially drawn to the aesthetic aspect of providing a service that made my clients feel confident and beautiful, I quickly discovered my talents for building relationships and generating sales. Recognizing my potential for a broader impact, I proactively pursued education in operations and marketing, developing a well-rounded skill set. I find immense satisfaction in helping clients feel confident and beautiful, while also strategically growing a business. My passion for this industry is my driving force. It’s a feeling hard to put into words, but those in the industry understand. I approach every task with dedication and a results-focused mindset, committed to giving my all in everything I do. You either have it or you don’t. And I have it. I do everything 100% or not at all.

Lash extensions and lifts are all the rage now. For someone just starting to add lashes to their beauty repertoire, what would you recommend?
I recommend researching the artist online or on Instagram to ensure their styling aligns with your preferences for lash extensions. If you’re unsure, consider starting with a lash lift and a few extensions, a service we call a “glam lift.” This approach allows you to try the service gradually. Everyone has their own unique style, so we recommend doing a ton of research on lash styles, lash services, and understanding the process as you research lash artists. Our blog is a great resource for anyone curious about lash extensions and we’re always featuring reputable lash artists on our Instagram page.

Applying fake eyelashes can be daunting for some of us. What is the best way to make sure we apply our lashes correctly and that they stay put?
Before beginning the application process, choose clusters that blend seamlessly with your natural lashes, prioritizing lightweight options for comfortable, long-lasting wear. Once you’ve found lashes you like, thoroughly cleanse your lashes before applying and invest in a professional sealant to maximize longevity. Attach the clusters underneath your lash line, positioning the base just above for a natural look. For the ultimate DIY lash kit, I recommend the Sugarlash Society’s Starter Kit, which offers everything you need for a flawless, long-lasting application that’s gentle on your natural lashes.

What are your most popular products, and do you have any personal favorites?
Our top products are our Lash Lift and Brow Lamination solutions, which use a safe cysteamine formula. This means it’s gentle on the tips of lashes and skin. Our Lash Lift and Brow Laminations are the golden child of our products and for a good reason. Lash artists tell us how it delivers stunning results on even the most stubborn lashes. Our other best seller is our Signature Bond Adhesive. It’s a professional-grade, universal lash adhesive suitable for all climates. Most adhesives are temperamental when it comes to climates, but not ours! With a wide humidity range and quick drying time, it has become a fan favorite among professionals across the globe.

What sets Sugarlash PRO apart from other brands, and are there future plans to produce more innovative products?
Sugarlash PRO offers a comprehensive suite of over 120 professional-grade lash extension products, from lashes and adhesives to precision tools and lash lift/brow lamination supplies. “Skincare for your lashes” was our idea behind Sugarlash Society. Our direct-to-consumer line has seven amazing products perfect for your lashes, both natural lashes as well as lashes with extensions.

As pioneers in the online lash education space, we are proud to offer a robust online academy catalog featuring seven in-depth lash extension courses, certifications, and paired supply kits. Our commitment to high-quality products, visually stunning marketing, and unparalleled customer support position us as a luxury leader in the industry. We will also certify students once the courses are completed. Renowned as the luxury line of lashes, we combine exquisite products with stunning imagery and relatable marketing campaigns, making us a one-stop shop for lash artists.

A small sneak peek into our next launch… We have partnered with an amazing company in California that specializes in an innovative Japanese growth serum that is lash extension safe. Many growth serums on the market tend to interact poorly with the bond between the extension and natural lash, but with our upcoming launch, we’re excited to provide a serum that works to deliver optimal results for lash growth. Being as sustainable as possible in an industry where manufacturing, shipping, and packaging are not the most eco-friendly, we’re also developing an eco-friendly lash case as well this year that will replace the traditional single-use plastic cases lash extensions are typically packaged in.

Working in the beauty industry for so many years, do you have any top beauty tips or advice?
Three liters of water, healthy hair, a great red lip! Never underestimate what water can do to improve your overall appearance and general health. By now, we all know we probably don’t drink enough water, so I’ve made conscious choices to ensure I drink my daily three liters. Healthy hair and a great red lip have always been my keys to confidence, it’s amazing what these two things can do for you when you’re walking into a boardroom. Be authentic and happy. This does wonders for your overall appearance.

Anything else you would like our readers to know?
Sugarlash Pro is a comprehensive, full-service company dedicated to supporting artists by providing both the high-quality products they need and the education essential for professional growth. Our commitment to upholding professional standards is reflected in the extensive educational resources we offer, which are designed to align with the best practices and latest advancements in the industry. By equipping artists with cutting-edge tools and knowledge, Sugarlash Pro ensures that they can deliver exceptional results while adhering to the highest standards of excellence. We encourage any artist or anyone who’s thinking about doing lash extensions in the future to reach out to us for more information. We’re here to support our clients every step of the way and truly value their success as much if not more so than our own.

Luscious lashes await! Peruse the entire line at

Telina Cuppari Senior Staff Writer at Beauty News NYC
Telina Cuppari

Senior Staff Writer

Telina Cuppari is a world explorer who loves people and pizza. Originally from California, Telina speaks three languages and has worked in seven countries and traveled extensively in over 30 nations. She now resides in New Jersey where she holds two Guinness World Records for the Largest Collection of Pizza-Related Items. Her husband was kind enough to let her turn their garage into a pizza museum. Telina received her master’s in Edinburgh, Scotland and after spent three more years in the capital writing for one of the country’s largest newspapers about her failed relationships and dating foreign men. She loves anything beauty related, cooking strange food that’s super healthy, and meeting new people. Telina is the founder of Pizza Kindness. An independent, nonprofit dedicated to spreading kindness throughout the tri-state with pizza-related events and campaigns to support college scholarships and other charitable organizations.