Chloe Morello and Ashley Villa know a thing or two about beauty. Powerhouses in the beauty space on their own merits, it’s no surprise the two have joined forces to build a new beauty brand that’s making an impact and delivering results. Sireni redefines skincare essentials with products that are clean, clinical, science-based, ethically-produced, cruelty-free, dermatologist-approved and vegan. Simply put, Sireni is good for you and the planet.
With a goal to empower women and simplify beauty routines, the brand’s first product, Overnight Overhaul is a mask treatment that is worn overnight and promises to improve your skin while you sleep. The rejuvenating beauty mask is packed with things like Bakuchiol, DHA, Rose Oil and Shea Butter to deliver hydration, smooth out lines, turn back time and have you waking up to a beautiful, dewy glow.
Speaking of glowing, Morello and Villa are doing just that when talking about their new product. “Overnight Overhaul is a revolutionary hybrid mask that delivers dual results – clinical anti-aging with radiance and glow,” beams Villa. “This skincare mask replaces your beauty routine. Today’s busy modern woman multi-tasks at every turn and needs her beauty products to do the same. Launching this collection was a no-brainer for us,” Villa adds.
This is just the first of many products from the Sireni brand of skincare makeup. Be on the lookout for The Eye Renaissance Kit, which includes an eye serum, case and under eye shields; and Lip Alchemy, a lip mask with nude tints, collagen plus plumping, a Face Mist, Glow Serum, and Bronzer Stick with patented Sireni Nectar. “We are so excited to share Overnight Overhaul and all our upcoming skincare essentials with the public so they can experience increased skin hydration and a more youthful appearance,” says co-founder Morello. She adds, “Sireni is about embracing one’s natural beauty and the transformative power the right skincare makeup can have on women of all ages.”