Reshaping the Beauty Industry: Good Condition / Q&A With Founder Cherie Baughn

Skincare that’s good for you and the planet, ecological brand Good Condition naturally combats a massive variety of common skincare concerns, including inflammation, dry skin, hyperpigmentation and more. I had the opportunity to speak with the brand’s visionary founder Cherie Baughn to hear all about how it began.

Hi Cherie! Thank you for joining us. You have quite an interesting background. Could you please tell us how you got started in the beauty industry?

Of course! So, I do not have a background in beauty, but I have been involved in many other things. I’ve owned businesses, and I’ve taught high school and college. I’ve been a full-time mom. I started learning about solid beauty last year, and I loved the idea of solids from a design standpoint. I mean, it’s such an elevated design. It lasts so much longer than traditional forms, and can be packaged totally differently. I researched the market for months and felt that this is a superior product that would do very well if it was simply branded and promoted in a way that women are used to. I believed that I could do that. So, I started Good Condition.

Why did you choose the name Good Condition for your skincare brand, and what was the inspiration to start your own company?

I was trying to come up with a name that really captured the product and the intent, and Good Condition just came to me one afternoon. It’s simple and clean, but it’s also a commentary on the product itself and our sustainability initiatives. The current state of the environment, along with climate change issues, certainly inspired me to start Good Condition. The Good Condition packaging will never, ever be part of the Great Pacific Garbage Patch. If we all started making different choices, one product at a time, imagine how much personal plastic waste we could avoid? And then, I was raised to believe that I could do whatever I set my mind to (thanks mom!). That hasn’t always made life easy, but it has certainly made it interesting. 

What sets your brand apart from others?

What sets Good Condition apart from other skincare brands is that we make all natural, organic moisturizers in compostable and biodegradable paper packaging. Other companies make premium skin care, and there are also companies that package their products in compostable materials. But I found it impossible to find premium skincare that was packaged in a way that was truly sustainable. I made this my goal. 

Where are you based, and why?

I’m based in Jacksonville, Florida, so that I can be close to the Florida Keys. This is my absolute favorite place in the world, and I plan to keep going southward until I’m waking up in Key West every morning. 

Do you have a personal favorite product from your line, or is that an impossible question?

Yes, my favorite moisturizer is The Repair. I’m obsessed with the way it smells, and I love the way it makes my skin feel. My daughter also loves The Repair, and I can tell right away when she’s wearing it, because I can smell the lavender.

Working in the beauty industry for so many years, could you share a couple top tips with us?

Skin health starts on the inside! Drink plenty of water, and always wear sunscreen. Beyond this, I try to use products that are all natural and MADE SAFE and Leaping Bunny Certified, like my own products. 

Anything else we should know?

I think that we all recognize that plastics and climate change are a real issue, but most of us don’t really know how to make a difference. I want to encourage readers to shop their values – and to remember that every choice we make with our dollars makes a difference. It may take time, but change will come.

Organic, luxurious, and always plastic-free, you can see more of this lovely line at https://goodcondition.com/.

Telina Cuppari Senior Staff Writer at Beauty News NYC
Telina Cuppari

Senior Staff Writer

Telina Cuppari is a world explorer who loves people and pizza. Originally from California, Telina speaks three languages and has worked in seven countries and traveled extensively in over 30 nations. She now resides in New Jersey where she holds two Guinness World Records for the Largest Collection of Pizza-Related Items. Her husband was kind enough to let her turn their garage into a pizza museum. Telina received her master’s in Edinburgh, Scotland and after spent three more years in the capital writing for one of the country’s largest newspapers about her failed relationships and dating foreign men. She loves anything beauty related, cooking strange food that’s super healthy, and meeting new people. Telina is the founder of Pizza Kindness. An independent, nonprofit dedicated to spreading kindness throughout the tri-state with pizza-related events and campaigns to support college scholarships and other charitable organizations.