Wanted – A Makeup Relationship With Staying Power


You have just put the finishing touches on the pieces of perfection you like to call “these-took-me-an-hour-smoky-eyes” that would make Liza jealous.

Your body is buffed and smells like an exotic flower from the south of Malaysia. In short, you are ready for a night on the town. After reaching your point of destination you glance in a nearby mirror to admire your artistry and – wait – did that shadow have the nerve to crease on you? Already?!! Migrating shadow can be a problem for all ages – when you’re younger it can be due to oily skin and as you age fine lines in the eye area can play a part. Either way, it’s annoying. The idea of cream eyeshadows may have you running for the hills but there is a new crop of sheer colors that can actually stand on their own or be used as a base to lengthen the life of your powder eyeshadow. We promise – this won’t hurt. If you’re wanting industrial strength shadow, no matter what you use for color, you should prep the eye area first. Use your oil free makeup remover or face wash to get rid of any oil or debris and then apply a sheer dusting of translucent powder, loose is best, on the lid. This alone will make a world of difference. On to specifics –

One of the most user friendly options that maintains its effectiveness is the Eye Glaze from Stila (http://www.stilacosmetics.com). In a rainbow of colors, the velvety formula is packaged in a clear plastic “eye pen” that you twist to use. The formula is slightly pearly, as creams tend to be, and gives a sheer and wearable shimmer. The packaging is great because it does all of the work for you and requires no fingers and no brushes since the color dispenses through a sponge tip applicator. If you’ve never tried a cream shadow before this is a good one to start with.

And, if you’ve never heard of the Japanese line, Awake (http://www.awakecosmetics.com), then you are missing out. This line carries wonderful skincare and their makeup line, Stardom, has some noteworthy products. Their Eye Gloss is beautiful and honestly lasts all day without creasing. The cooling water-based gel is filled with moisturizing botanicals and feels like an actual eye gel treatment when you put it on with your fingers. But the beauty is that this truly lasts and Awake offers nine beautiful colors that blend down to be very sheer. These do contain quite a bit of sparkle and would be best used for evening or as a base under your shadows. They’re also great at delivering a dewy complexion if mixed with your foundation. For the eyes, try Topaz for a warm golden finish.

The other offering from Awake worth mentioning in this genre is their Eye Graphics compact that contains a cream to powder and a powder shadow. The creme contains hyaluronic acid, shea butter, and Vitamin E to nourish the eye area and act as a crease color while the powder shadow acts as a highligher. E-2 is a very neutral offering with a beige creme and sandy white powder. This is another user friendly option with the colors chosen for you and an included brush.

Now, you may think that Urban Decay (http://www.urbandecay.com) is for the little ones, but their latest shadows, Cream, are great for any age due to their durability. There are shimmery options as well as matte and these really do the job. The consistency of Cream is cool, clean and lasts all day without creasing – no kidding. These are fun too because you can play with the application – you can use them with the included wand and get a veil of coverage or squeeze the pigment out of the tube and layer for a deeper effect. For 2 minute smoky eyes, Gotham, a charcoal, can be blended and you’re out the door. Foxy and Purple Haze are fun color options. If tried and true is your cup of tea, Lancome (http://www.lancome.com) has a new product out for fall called Colour Dose Eye that is one of the few contributions that claims to be 100% waterproof. This is great for evenings when lots of dancing is on the menu and you may just start to “glow” a little bit. They come in a number of colors and are crease resistant with the ability to be natural or layered to grow into a more dramatic look.

MAC (http://www.maccosmetics.com) also has their Paints which can really allow you to find your inner artist since they are housed in tubes much like those of actual oil paints. Made with concentrated pearl pigments in a cream color formulation, these transfer-resistant shadows are crease-free and give a slightly reflective look to the lid. With these you can use your fingers or a brush depending on your preference. Bare Canvas is a neutral base and Shimma is a medium toned gray. Their staying power is great and color options are endless. So now that you’re informed there is no excuse for those little lines of color to run around on the canvas you call your face. It isn’t worth all of your time and effort just to have everything gone in a matter of a couple of hours, is it? Men may come and go but at least you can count on your shadow to stay put.

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