alice + olivia:
Double the Fashion Flavor Downtown


Recently, alice + olivia’s yellow striped sequined mini-dress has been seeing double. The dress was recently worn by small screen sirens Eva Longoria and Hayden Panettiere, and practically every tabloid and celebrity blog out there has been running the photographs together in a “Who Wore it Better?” face-off.

Things must be happening in twos for alice + olivia these days, with the opening of their second NYC location at 219 Mott Street in the heart of the chic Nolita neighborhood. The huge 700 square foot boutique will feature the brand’s flirty, feminine signature pieces that everyone (including lots of celebrities) has come to know and love, along with an expanded collection of evening wear, yoga clothes, candles, the Mickey Avalon t-shirt collection and selections from the men’s cashmere sweater collection, anthony + mo.

The shopping experience at the new Nolita store will be just as decadent and chic as the clothes it will house, with ornately-detailed high ceilings, a hand-painted black and gold crystal chandelier and even a chair covered in dark black lacquer and crocodile upholstery.

The fashion line, which was started in 2002 by the now-famous designer Stacey Bendet, was first sold at the flagship location in Bryant Park and will continue its retail expansion with its third store opening in South Hampton next month and then on to additional locations in Malibu and Las Vegas.

So when you visit the new Mott Street store, be sure to check out all the new pieces from their Spring 2007 collection, like their adorable button-down jumper, the yellow and white Grecian-style “Paris” dress, or any of their super wide-leg dark jeans. Maybe you and one of alice + olivia’s many celebrity followers will be pitted against each other for wearing the same bright yellow kimono knit dress in the next “Who Wore it Better?”

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Congratulations Alice + Olivia. A long time fan very glad to see you all doing so well. Retail is definitely the way to go. Please let us know when to expect the online store….


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