AXE® White Label Collective Partners With John Legend


John Legend And AXE Launch The AXE White Label Collective

AXE® White Label Collective teamed up with 9-time Grammy Award winner John Legend for the launch of their “Take The Leap” campaign 2015. Aspiring artists will have a chance to get their material heard and seen. The contest starts this week and encourages up-and-coming artists to submit their original music via YouTube — winners will be chosen for their individual talent and potential.

Back in the ’90s, John Legend took a leap of faith by quitting his corporate job to pursue his dream of a career in the music industry. “If I had to share one piece of advice, it’s simply: Take the leap,” said John.

Musical artists will study under the guidance of John and industry professionals, and will be granted the opportunity to perform with him at the SXSW Music Festival in Austin, TX. Aspiring style creators and designers will have a similar contest this spring and will showcase their creativity at New York’s Fashion Week in the fall of 2015.

“I’m excited to pay it forward, so I’ve teamed up with AXE® to develop this entirely new mentorship program – the AXE® White Label Collective – which spans music and style, and is dedicated to giving up-and-coming artists and creators the tools needed to take their talents to the next level,” said John. “I want to cultivate talent and turn aspiration into action by providing access to industry resources, building confidence and delivering opportunities to shine.”

See more details here:

Watch John’s Message:


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