Elizabeth Arden recently introduced curve appeal, an extension of the prestige beauty company’s decade-popular Curve fragrance. The launch party was held at Las Vegas hot spot PURE Nightclub in Caesar’s Palace.
Scents are available for women and men, with striking notes targeting a new generation of curve users. For her: A delicate cocktail of sweet apple, nectarine, and exotic jasmine blended with warm amber and vanilla. For him: A zesty blend of cool citrus and sultry spice with subtle hints of suede and musk.
Brand ambassadors for curve appeal are reality TV star and model Audrina Patridge (The Hills and Audrina) and actor Kevin Zegers (Air Bud, Transamerica, Gossip Girl). They will share their experiences on http://www.getcurveappeal.com, offering fans an exclusive look into their lives throughout the year.
“I am excited to be a brand ambassador for curve appeal for men,” said Patridge. “The brand embodies the attitude of our generation: confident, ambitious and sexy. All things I look for in a guy!”
Zegers says, “The new curve appeal fragrance for women is definitely sexy, fun and not too overstated.”
Kevin Zegers, photo by Willy Camdem
So who has curve appeal? Mass retailers nationwide.