Every budget-minded fashionista knows all about the GO line at Target, where a featured designer creates a signature line for the megastore and sells their name for a limited time. It’s an obvious success when competing discount chains are jumping on the bourgeois bandwagon and Vera Wang is now designing for Kohl’s. Coming from a self-confessed brand whore whose taste is bigger than her budget, the idea seems ingenious.
I eagerly await to the debut of each collection like a kid on Christmas morn I’m there on the debut and this month was no different. In fact, I was extra excited for British sophisticate, Alice Temperley’s line to debut last week and I happily schlepped it to Brooklyn for the very occasion. Alas, every time a new GO line hits the store, I’m more like that kid on Christmas morning that never got her short camel colored leather jacket from Wilsons (3rd grade) and instead unwrapped a matching Fare Isle sweater that my brother and I wore in the family holiday photo. All the same, I’m always just a little disappointed, both with quality and design of the every line put out by Target. And yes, I understand that the price tag comparison is like Ponderosa to Peter Lugar, but when any line carries the designers name there’s no excuse for chopped liver.
Alice Temperley’s Go designs do have a few redeeming qualities, like a flattering navy wrap dress, a couple of casual knits and a nice cropped jacket. The line of ruffled dress shirts had me aflutter for a work wardrobe update, but found that I looked more like a school marm than a sophisticated career woman. The pants and jumpers especially, were of poor quality bound by cheap polyester and sloppy stitching. Sad to say, I left carrying only sunglasses and Tupperware. Buggar, aint it?