Salute With A Smile: Benefit Cosmetics Offers Military Women Free Mini Makeovers on Valentine’s Day


Benefit Cosmetics knows the power of looking good and wants to give our female veterans a free mini makeover on Valentine’s Day. How cool is that? These powerful ladies risk their lives for us and Benefit Cosmetics wants to thank them with their Salute with a Smile program.

If you’re in the military, go to the Benefit website listed below, type in your zip code and see where in your area you can get your complimentary mini-makeover. It’s happening all across the USA. Here in NYC, many of the Sephora stores are offering the service.

OPERATION REINVENT is a comprehensive national program that supports women veterans in their challenging transition from the military to civilian careers, jobs and lives. “Never before has the Department of Veterans Affairs faced so many women who served in combat roles as they have in recent conflicts,” OPERATION REINVENT Founder Julie Lewit-Nirenberg, explains. “That’s where we come in! The women vets who participate in OPERATION REINVENT receive preparation for job interviews, empowerment coaching, tips on fashion and professional guidance, tools and resources,” she adds. “The skills and tips that these women are sure to acquire thanks to the Benefit Cosmetics beauty experts will help them as they transition from military life to become happy, productive civilians in the workplace and in the community.”

Salute with a Smile takes place one day only, this Saturday, Feb 14th, and is available at no cost, at the Benefit Brow Bars (there are over 700 in the US) as well as 25 boutiques in the US. No purchase necessary.

Simply go to and click on their store listings,and type in your zip code for the Brow Bar near you.

Happy Valentine’s Day ladies. We salute you. Now go get more gorgeous!

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