Things To Do in January: Soho’s Museum of Ice Cream

If you’re vaccinated, boosted, and feeling stir-crazy at home, head to the Museum of Ice Cream in Soho for an experium (museum-type experience). You’ll book an appointment online to ensure that the space is never overcrowded, then you can taste, play, dance and more as you explore their 13 multi-sensory installations over 3 floors and 20,000 square fee. #TeamMOIC guides will shepherd you on your multi-sensory trek, serving up as sweet treats along the route. The Museum of Ice Cream offers a family-friendly Daytime Experience, as well as an all new Night at the Museum experience (16+ recommended). Masks stay on throughout the experience, ensuring everyone’s safety.


Choose from special add-on birthday celebration packages, discounted specialty cocktails, and shakes, complete with goodies for you to take home. There’s a cafe, bar, and gift shop to explore and enjoy as well, with an array of inventive cocktails and treats, including scoops of signature flavors, in cups or waffle cones, milkshakes (regular and spiked), sweet specialty sundaes, craft cocktails and boozy shakes.

Museum of Ice Cream Gift Cards are an option for birthdays and special occasions, or a way for remote work team to connect and have some fun together. All manner of private events and group bookings are possible at the museum.

Specialty cocktails include Spicy Watermelon Margarita, Strawberry Mojito, and Grapefruit Aperol Spritz as well as Mocktails such as refreshing Strawberry Lemonade. And of course, milkshakes. This is a global experience, with locations in many other world cities, including Singapore and San Francisco, underscoring the fact that almost everyone loves ice cream and novel experiences.


Museum of Ice Cream – New York City
558 Broadway
NYC 10012
Open 9am – 4:30PM, then reopens at 5:30PM – 7pm / 8:30 pm on the weekend

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