Astridland, a Touch of Europa set on the New York Drum


German native designer Astrid Brucker’s Astridland has an elegant feel, both edgy and intense, fit for New York’s fast paced scene but not devoid of a European sense of immaculate craftsmanship. The line has certain elusiveness, a propensity for attenuated colors, smoky abstract Rorschach like patterns and an overall complexity. With a melancholy feel, like a vintage piece of clothing integrated to the vibrant beat of the city, Astridland is a unique find for the urban sophisticate. There is a lot that appeals to my imagination as I peruse the collection of dresses, handbags, scarves and jewelry. This is not disposable clothing,” says the pretty designer with a flicker of pride. Your grandmother from the 50s would have admired the perfect finish, the steadfast manufacturing. “This is not a line for divas begging for attention and laying on drama either “ says Brucker, but for a certain type of confident and cool woman inspired by the spirit of the moment while desiring to be part of a timeless feminine tradition. The line is indeed fluid, loose while undeniably flattering to the feminine form without turning it into a fetish.

With a degree from Parson School of Design, Astrid Brucker started out her career dressing celebrities such as Eva Mendes, Lauren Hutton, Faye Dunaway and Scarlett Johansson. Her success led her to start her own line. The designer and her label have garnered both praise and a steady following.

For autumn/winter 2012, Astridland features a natural theme of fluid silhouettes inspired by innovative materials, versatility and comfort.

A covetable piece, the Undercover Rayon Jersey Maxi Dress is a sure-fire way to incorporate a touch of urban minimalism into your wardrobe. In a city-chic black hue, this draped style with a hood, features lace insets at the sides and will take you from casual strolls to cocktail hour with just the switch of accessories. Wear this effortless design to your next art gallery opening with statement sandals and a sleek clutch to exude downtown elegance.

This Wool Crepe Shawl embodies Astrid Brucker’s distinct take on contemporary elegance. Style yours with leather pants and heels for drinks downtown, or wear it over a strapless gown for your next gala event or benefit.

When the temperature plummets this winter, you can layer up in Astridland’s jet-black Faux Fur Polyana Wrap Vest. A collar and belt give this piece a modern edge – for extra style points, wear the belt as a head wrap.

This Ivory Capelet launches you into fiercely fashion-forward territory. The versatility of this piece elevates your look with a modern art edge. It can be worn with sleeves utilizing snaps or open as a cape. If you attend a wedding this fall, this is the perfect piece for bride or guest!

In Europe, “beauty is the beauty of imperfection,” points out Brucker. That can explain what sets her apart in New York’s medley of designers. In America, people look for perfection but in Europe you start with imperfections and bring out their beauty. This explains the surprise elements in most of the collection, the lack of a restraining principle to stay with one thing and replicate it indefinitely. Catching subtle glimpses of Film Noir vampiness and mixing them with no-boundaries modernity, the collection conveys real power, the kind that is synonymous with endurance and quality.

For all of us who like the thrill of unexpectedness and eclecticism tied to sophistication, Astrid Brucker’s Astridland is truly an inspiration and a collection to be seen.

Astridland is available at
Darling, 1 Horatio Street, New York, NY. 212 367 3750
Flirt, 93 5th avenue, Brooklyn, New York, 718 783 0364.
Visit for more information about online and retail information.

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