One would think the process of picking out a new pair of glasses would be a bit easier than say, choosing a soul mate. Unfortunately, due to high prices, many are left with a minimal selection of frames to fit their taste. This was until two years ago when Warby Parker, an online company specializing in eyewear, brought their line of vintage-inspired frames for men and women to the World Wide Web at an affordable price point of $95.
The accessibility of fashionable eyewear opened up a whole new world of what I’d like to call “optical accessorization”, allowing customers to not only find frames that look great, but also to create their own collection of eyewear to match their mood and attire. Wear your “Becketts” to brunch and a trip to the MET, and pick “Prestons” for work and drinks afterwards with friends. With over thirty-five frames in almost a hundred different styles to choose from, you can never grow bored of reinventing your look.
Warby Parker has even revolutionized the shopping experience by incorporating the convenience and simplicity of modern technology. From the comfort of your computer, the website provides a “Virtual Try-On,” which allows you to see how the frames fit by uploading an image of your face. You can also opt for a five-day “Home Try-On” and get up to 5 frames sent directly to you for a free trial. Once you’ve made your decision, you then return the frames you don’t want and are only charged for what you keep. But for those who still prefer the good old-fashion feel of the brick and mortar shopping experience, you can take a trip to Warby Parker’s showrooms in SoHo, Manhattan and Williamsburg, Brooklyn.
By purchasing your frames from Warby Parker, you can also give the gift of better sight through their Buy a Pair, Give a Pair program. Every pair of frames the company sells supports the non-profit VisionSpring, which provides new glasses and funding to those in need. So when it comes to buying eyewear, you never have to sacrifice fashion for function and for a worthy cause, you can do good and look great.
Check out the latest in the Warby Parker line at:
Warby Parker HQ, 295 Lafayette Street,
Suite 501 – Manhattan
Bird, 203 Grand Street- Brooklyn