An exciting collaboration between Brand Assembly and the new YouTube Space in Chelsea Market launched at NYFW.
(Photo Courtesy of Getty Images) Co-Founders Hillary France and Alex Repola with designer Caroline Constas
Brand Assembly, a start-up, which provides infrastructure and guidance for emerging design talent, held fashion presentations at the YouTube Space New York, for six emerging designers, and coined it as “The New Class”. The idea behind this event was to provide up and coming designers with the opportunity to be a part of fashion week. YouTube Space NY has never held a fashion event, so “The New Class” presented an opportunity, on both sides, to merge the two industries.
Hunter Bell’s F/W 2015 “Some Girls” collection, revealing abstract prints, and classic silhouettes. Photo: A. Taylor
The designers who presented their latest F/W 2015 collection included, Maria Dora, C.Keller, Caroline Constas, Nikki Chasin and Michelle Kim.
Maria Dora’s F/W Collection “Shadows”, featuring soft knits with bold statement lines. Photo: A. Taylor
The collections were presented in two hour and a half periods displaying three designers at a time. Fashion guests, including retailers, press, bloggers, and VIP’s, leisurely walked through three YouTube Space studios to observe the intricately made clothing. During the presentations designers mingled with guests while sharing the inspiration for their collections with the media.
Nikki Chasin presents her F/W 2015 collection “The Life Lived Half on Holiday” with a preview of chic trousers, and shades of blue. Photo: A.Taylor
Each collection was unique, and carried a variety of inspiration from Caroline Consta’s “Black Diamond” and 1970’s jet set ski culture, to Hunter Bell’s inspiration from the Rolling Stones 1978 album “Some Girls’, and Maria Dora’s collections of knits inspired by Andy Warhol. C.Keller devoted her assortment to the daily commute, and called it “Amtrak Chic”, while Nikki Chasin presented playful textures in casual silhouettes and Michelle Kim showcased fun patterns, with a sophisticated edge.
See below for more images from “The New Class” presented by Brand Assembly at the YouTube Studios New York.
Michelle Kim’s F/W 2015 collection included adorable prints like that are unique to her brand like, The Coby Print, seen in front. Photo: A.Taylor
C.Keller’s F/W Collection “Amtrak Chic” encompasses sophisticated pieces with unique patterns, from chic cropped trousers, to jumpsuits. Photo: A.Taylor
Caroline Constas F/W Collection “Black Diamond” speaks of the 1970’s jet set ski culture, presenting cozy knits, sophisticated dresses, and 70’s flared pants. Photo: A.Taylor
Designers Hunter Bell, Nikki Chasin, and Michelle Kim take a group picture. Photo: A.Taylor