Undies the Sea(weed)

Esme: The Brand Making Underwear out of Seawood

At this point, as a fashion writer, I’ve pretty much heard and seen it all when it comes to sustainable approaches to fashion. Recycled this, refurbished that, etc. But I have to admit when I heard that there was a brand making underwear out of seaweed, well, I was intrigued. Seaweed? The same thing we might have in the form of a seaweed salad before our spicy tuna rolls at our favorite sushi place? Yes, that same thing.

Seaweed. Underwear. Hear me out. Esme underwear is made up of Organic Brown Algae, Beech Trees, Eucalyptus Trees, and Elastane. Seacell is made from organic brown seaweed that’s rich in minerals, antioxidants, vitamins, and amino acids. The seaweed is grown and harvested in the Icelandic Fjords, then spun with cellulose into yarn allowing it to maintain the beneficial elements of the seaweed. Tencel Lyocell is made from wood pulp harvested from beech and eucalyptus trees. It is soft and smooth, gentle on the skin, and efficient in moisture management, contributing to excellent breathability. It’s unfavorable to bacterial growth and it’s 50% more absorbent than cotton.

Still with me? How it works:
The way Esme’s fabric is structured ensures the active exchange of nutrients (calcium, magnesium, and Vitamin E) between the fiber and the skin, which is released by the body’s moisture when worn. This exchange helps to prevent the production of free radicals, ultimately reducing skin damage.

The benefits of seaweed-based underwear are plentiful as well. Esme’s fabric is Hypoallergenic, regulates moisture, breathable, has anti-odor qualities, ultra soft and gentle on skin, 50% more absorbent than cotton, rich in antioxidants and vitamins, great for sensitive skin and helps naturally prevent UTIs and yeast infections.

If these weren’t reasons enough to try this new sustainable trend in undies, Esme is named after the founder’s 94 year-old grandmother who only wears natural materials and beats to her own drum. From her bright yet peaceful aesthetic to her values, her name is woven all throughout this company.

Shop here.