New beauty brand Merit Beauty, created by Who What Wear‘s Katherine Power, has launched a slate of effective, simple, effectively simple, and simply effective products. The Merit Brow 1980 Volumizing Eyebrow Pomade Gel is like the big sister of Glossier’s Boy Brow. The thick, full, and shaped brows of the ’80s, where bigger was always better, inspired this product, which adds a hint of color, fills in sparse spots, and combs errant hairs into shape and into place. The mineral formula boasts Vitamin B5 to fortify and shape brows, minus any flaking, smudging, running, or messes on hot, sticky, sweaty days. It’s basically like a volumizing mascara for your brows — it keeps them combed, coated, and cool. The sleek gold packaging is stunning, too! But the low-maintenance formula works, is uncomplicated, and doesn’t migrate. It just helps you tame those brows. What more could you possibly need or want in your life?!