L.A.-based Neococo is a mission-driven apparel and lifestyle company, and it’s celebrating Pride Month by putting their embroidered 100% cotton Pride Long Sleeve T-shirt on sale, and by supporting the refugee women who make it. The embroidered artwork on this T-shirt encourages conversations around some of the most daunting challenges women refugees face: secure housing, cultural adjustment, job security, surviving on food stamps, learning a foreign language, and general lack of quality socio-economic support.
Neococo products are handcrafted by resettling women refugees through the art of hand embroidery, crocheting, and other techniques familiar to them that have been passed down through generations. Every embroidered design tells a unique story and serves as a symbol of expression, independence, and pride for the woman behind it. Neococo actively employs refugees within the LGBTQIA+ community, providing safe, empowered, and hopeful work. Learn about Ines Gomez and Sandra Arias here, both Neococo employees and part of the transgender community. Founder Amrita Thadani is a graduate of Parsons School of Design, The New School, and cares deeply about assisting refugees and creating a safe haven workspace.
The Mother and Child Scarf (above) is soft and beautiful, made from 100% silk. All purchases help create jobs for women refugees and displaced women, helping them through resettlement.
Support Neococo and its admirable mission HERE.