Tough and ‘Nice As Heck’

We can all use a little more nice news in this world.

I recently discovered this brand of clothing called Nice As Heck. The mission of the company is to create outerwear for people who love the outdoors, especially those who enjoy high elevations such as hiking in the Poconos, Adirondacks or Mount Everest. With a motto: No Shirt. No Shoes. No Dice — the quality of their T-shirts reaches beyond Stonehenge to the sun (one of their designs). Their graphic vibe is 2022-meets-skateboard and high elevations.

In particular, I appreciate the black T with the ‘Caught In A Twister’ blazing on the chest with a vintage car in the classic artwork of the’50s. It’s cleaver, with Americana symbolism that promote the shirt based on speed, an unexpected storm, and something that resembles Route 66 and cacti following your tail.

Above and beyond the strategic and cryptic artwork or ink impression of these shirts, the most important thing I noticed was the quality of the fabric and craftsmanship, which were superior. This shirt is not made like your typical, disposable, wear-and-toss fabric. You know the brand. It’s tough. Bravo and lighter up!

We all need to be a little more Nice As Heck. Right?

Check them out here:

NiceAsHeck

 

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