To honor the 50th anniversary of Ram Dass‘s Be Here Now, the YesAnd brand has teamed up with Ram Dass’ Love Serve Remember Foundation to (e)co-create an 8-piece capsule collection. The collection launched this month on 1/11/22, representing unity, change, and the premise that we are stronger together than we are apart. The collection will hold true the ideals of YesAnd, encouraging consumers to wear the change by supporting certified organic, circular, and regenerative fibers and ethical manufacturing, planting a Mangrove tree for each purchase, supporting female farmers, and much more. The collection will feature Ram Dass’ timeless message displayed on modern, affordable, GOTS (Global Organic Textile Standard)-Certified styles for both women and men.
We adore the Radiate Love Luna Sleeveless Muscle Tee for workouts in all seasons, and the Hobo Bag for farmer’s market finds, shopping, and gym treks. Check out the entire capsule collection and choose your own favorites HERE.
About ECOfashion Corp | YesAnd
ecofashionCORP is an SPC (Social Purpose Corporation) founded in 2019 by ECOfashion pioneer, serial entrepreneur, thought leader & author, Marci Zaroff, with the vision to transform the fashion and textile industries through inspiration, education, innovation, and collaboration. By leading with modern design, high quality, and affordability, the ECOfashion Corp “Greenhouse of Brands™” includes YesAnd (certified organic/sustainable apparel), Farm to Home (certified organic bed and bath), MetaWear (turnkey sustainable fashion manufacturing), and Seed to Style (certified organic size inclusive apparel on QVC). ECOfashion Corp is paving the way for this next frontier – connecting agriculture to popular culture to elevate the farmers and workers who grow and sew our garments.
ABOUT RAM DASS
Ram Dass made his mark on the world by teaching the path of the heart and promoting service in the areas of social consciousness. He became a pivotal cultural influence with the publication of “Be Here Now.” Those words have become a powerful mantra in people’s lives over the last five decades. After returning from India in 1968, he began to travel across the United States lecturing and exploring a new way of being. After a few years, and with the help of many hands and hearts, his first lectures were transcribed, illustrated, and woven into a box set that eventually became the iconic square blue book: Be Here Now. Ram Dass was a force for good in the world of ecological and social consciousness, inspiring a generation to wake up to the responsibility we all have for our shared world.