Blow, New York’s Infamous Blow Dry Bar
Why this February, You Must Finally…Go!


Although I’m a recent convert who’s gotten used to honoring my curly locks and retiring the flat iron, winter makes me long for silky tresses with minimal work. Over the holidays especially, I looked enviously at girls in their glittery party dresses whose hair was so obviously thick, lustrous and naturally straight – the kind of hair that makes any curly girl wish for simplicity. After nearly an entire holiday season of feeling like this, I decided I’d earned the right to set aside some of my budget for a little treat: having blow-outs by the pros.

For me, nothing feels better and more feminine than walking into February with a head full of bouncy healthy salon styled hair. In retrospect, perhaps my dollars would have been better spent doing this for an occasion like a holiday party – but I’ve decided the month of Valentine’s Day provides an equally worthy reason for a gal to get a blow-out. Would any of you really argue with that?

In my quest, I believe I’ve come to a universally agreed upon conclusion: not all blow-outs are equal. I’ve had stylists insist on giving my already body-filled hair a little more body, leaving me with a Peggy Bundy ‘do. Definitely not what I’m looking for in my quest for lovely style. I’ve had stylists insist that a post-blow flat iron would be the perfect final touch, leaving my hair plastered so flat to my head, Morticia Addams would surely turn green with envy.

So when I went to Blow’s downtown location, I experienced firsthand why the salon has been rated the number one blow-out in NYC by Vogue, InStyle, Allure and New York Magazine. A “blow dry bar” specializing in “the art of the perfect blowout”, Blow boasts a highly trained team armed with the perfect set of brushes and blow dryers, wielded confidently in their hands with the same passion that would dress faces heading into battle. The battle here, of course, was with a mane of tangled curls whose end goal was to look pretty.

After my stylist washed my hair, he recommended I try a deep conditioning treatment, Blow’s own Damage Control, to help nourish my naturally dry hair.

Thirty minutes later, after a pulling and stroking and blowing and brushing session as intense and methodical as the work of any fine artist, he twirled my chair to let me see his masterpiece from every angle. My hair was silky and shiny and had just the right amount of body. I felt ready to take on any bar, party or potential Valentine’s date, head …. hair… first! After a few finishing touches, including a climate neutralizing complex (aka-frizz serum) and Blow’s own very light hairspray, I was ready to hit the town.

To top it off, I left with some great tips that have readied me to end out the winter season with healthy, shiny hair:
– Avoid the flat iron and if you do need to use it, make sure to use a heat-protecting agent
– Use a sulfate-free shampoo for a gentler cleaning
– Don’t wash your hair every day, especially if you have curly hair. Your hair needs to retain some of its natural oils.
– Do a deep conditioning treatment at least once a month. A protein based restorative mask, like Blow’s own Damage Control is recommended.
– Always protect your hair with a blow dry lotion, such as Blow’s Ready Set Blow. Heat is damaging – no matter what.

It took me long enough to get there – but once I finally did, there was no mistaking it – Blow is the place to go if you want to look your best!

Blow Styling Salon
342 West 14th Street
New York, NY 10014-5002
(212) 989-6282

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