New L’Oreal Professionnel Line Lets You Style Like the NYFW Elite


With Fashion Week upon us, we’re glad to have gotten the scoop on the latest hair care offerings from L’Oreal Professionnel derived from rich oils, some of which will be gracing backstage dressing rooms. Master stylists and their teams will use the line on the beautiful models to ready them for walks down the runways of Lincoln Center, MILK Studios and other hot venues.

Go watch the designer shows to your hearts’ content and get inspired, then go home armed to create divine looks for your tresses, just like the pros did.

Tame the Rebel

L’Oreal Professionnel’s three new customized luxurious Mythic Oil blends harness the restorative power of various oils. Influenced by the beauty rituals first favored by women of the ancient world (China, Egypt, India and Persia), L’Oreal Professionnel brings the nourishing and healthful benefits of oils to address specific hair needs – detangling, discipline and color protection. Let’s break them down:

Mythic Oil Rich Oil – Two fine oils deliver deep hydration, control, and shine to unruly hair. Infused with rice bran oil and argan oil, this rich emulsion absorbs into hair for a sleek, manageable style. As a finishing product it provides control, and is especially tough on frizz, without leaving a greasy residue.

Mythic Oil Reinforcing Milk – Inspired by Cleopatra’s milk and honey baths, this lightweight spray detangles, smooths frizz and adds strength to hair. Royalactin from royal jelly, a rare protein-rich ingredient, and Passiflora Oil, a vitamin-rich extract from the Passion Fruit Flower, help to nourish and detangle hair. Use as a pre-blow dry treatment or a finishing product for fine hair.

Mythic Oil Colour Glow Oil – Preserve color-treated or sun-distressed hair with this color protectant made from Linseed Oil. Extracted from an ancient Mediterranean flower, it’s high in Omega-3 fatty acids and known for helping to illuminate one’s hair color. Cranberry Oil and UV filters protect hair color from fading too, with their antioxidant properties. Use as a finishing product to add vibrancy and shine.

I’ve been relishing the benefits of L’Oreal’s Mythic Oil these past few weeks and have unquestionably unleashed my hair’s inner shine. While the products do have a higher price tag, a little oil goes a long way: two to three pumps or sprays provides excellent results like superb frizz-control, shine, and softness – and long lasting and fragrant to boot. Notes evocative of the Silk Road, like orange blossom, musk, jasmine, and green lemon leaves me sweetly smelling my hair throughout the day.

L’Oreal Professionnel Mythic Oil is available at

Bibhu Mohapatra with L’Oréal Professionnel session stylist, Amit Abraham; Timo Weiland with L’Oréal Professionnel session stylist, Joseph DiMaggio

Color Me More Beautiful, Longer

Want to freshen up or transform your look this season? Consider L’Oreal Professionnel’s new INOA ODS² haircolor and hair care to add a rich bespoke hue (from ash blond to glossy darks to blazing reds), create dimension and depth with low and highlights, or just to cover up annoying grays. INOA ODS² is an ammonia-free, in-salon permanent hair color with a proprietary Oil Delivery System that provides six weeks of intense hydration and nutrition, plus more shine. Like Mythic Oil, it relies on the power of argan oil, and also green tea extract for healthful benefits and maximum color to hair.

To extend the results of INOA ODS², you should follow-up with INOAColor Care – a trio of at-home products that includes shampoo, conditioner and masque. They’ll help extend and preserve your radiant color, while leaving hair feeling silky and smooth.

L’Oreal Professionnel INOA is used by more than 200,000 salon professionals across the country. Now harnessing some of the same power at home is within reach. Find out about the products at

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