Pop-Up Alert | Well-loved Swedish Hair Care Brand Maria Nila Comes to NYC

In the vast beauty products of the world to emerge in the eyes of NYC residents, a new Pop-Up has just opened. Well established Swedish hair care brand Maria Nila is sharing their 24 years of carefully crafted hair products in a sun-filled boutique located on the cusp of SOHO and Bowery.

Maria Nila Stockholm NYC Pop-Up
Maria Nila Stockholm NYC Pop-Up

About Maria Nila

Maria Nila started in 1999 by the Wikström family in a garage located in Stockholm, Sweden, inspired by the founder Ann Wikström’s great grandmother, Maria Nila. Maria Nila cared a lot about the environment and animals, which founded the roots of the company’s core values.

Mara Nila Stockholm Hair Care

Globally recognized, Maria Nila kept their spirit of sustainability and became one of the first vegan beauty brands to become commercially successful.

The brand controls all aspects of creating their products to ensure these values stay intact. From ingredients through the entire manufacturing process including the working conditions, every part of the process is imbued with care and compassion.

All of this is done while keeping a positive, fun, curious approach to quality and sustainable hair care.

Maria Nila’s brand has reached across the globe with old and new fans forming alike. They are also represented by Brand Ambassadors Zara Larsson, model Elsa Hosk, and actress Madelaine Petsch, who I am a huge fan of from her character Cheryl Blossom from Riverdale.

What to Expect At The Pop-Up

From June 1st to the 27th, you’ll have the chance to experience the uplifting quality of Maria Nila hair care products in person. Their pop-up boutique is located at 63 Spring Street in between SOHO and Bowery districts.

Maria Nila NYC Pop-Up Interior
Maria Nila products at NYC Pop-Up

The seashell decor brightens sullen spirits while you can test the many products Maria Nila has to offer. From moisturizing shampoos, hair creams and masks, their popular hair oils and more – you’ll have plenty to peruse upon your visit.

If you have any questions, stylists will be available help you find your hair care needs. All their products are also curl and color friendly so be sure to ask their stylists about what products work best for you.

Enjoy the sweet decor and perhaps while you are there, you’ll decide to get a salon service for yourself as a little treat.

It is so exciting to be having such a brand in NYC. From humble roots, to a household name in Sweden, to experiencing the care and quality across the world – Maria Nila is something sweet you should include in your day, whether that be a visit to the pop-up or trying their hair products at home.

For more information on Maria Nila visit their official website at www.marianila.com or follow them on Instagram @marianilastockholm.


Visit the Maria Nila Pop-Up

Dates: June 1, 2023 – June 27, 2023

Location: 63 Spring St, New York, NY 10012.

Hours: 10am – 7pm

Note: the pop-up may occasionally host small parties or events in which case the venue will be closed to the public.

Sophia Calderone

Sophia is a native Brooklynite with a deep love for food, drink and solo-travel. Previously a techie in the agency world, she has now swan-dived into more creative endeavors. She has a strong taste for whiskey with a growing spreadsheet of past affairs and can be seen eating anything from dollar pizza to Michelin star restaurants meals. Sophia is also a cat-lover holding a TNR certification and can be found taking care of community cats or professionally pet-sitting someone’s fur baby.

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