The Trend Continues…Celebrity Stylists Go Mainstream

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Hollywood stylists continue to become more accessible as they launch new product lines to the masses – mass retail outlets that is. Christophe, renowned stylist and owner of Christophe Beverly Hills hair salons, has recently inked a deal with America’s largest retail pharmacy, CVS. Christophe Beverly Hills “Purely Natural” hair care line is currently available exclusively at CVS store nationwide and offers consumers salon-quality, all natural products gentle enough for everyday use.

Now, anyone who is hip to hair care know how, but wants convenience, can take advantage of the norms of the high-end hair world.

These sulfate and paraben-free products contain Vitamin C, Keratin A and Creatine to gently cleanse and remove buildup while adding strength. Purely Natural is safe for color-treated hair and protects from UV rays.

It gets better. The shampoo and conditioner do not contain Sodium Laurel or Laurelth sulfate or DEA/TEA. Sodium Laurel and Laurelth sulfate are common detergents found in personal care products used to create “foaming” actions. Both are proven to cause irritation and often times considered contaminants. DEA and TEA are carcinogenic ingredients often found in cosmetic and personal care products.

Unlike salon shampoos Purely Natural is affordable with prices ranging from $2.99 – $7.99. However, with a lower price comes less attractive packaging. The bottles are quite plain and it’s not easy to decipher between the shampoo and conditioner.

For more information on the Purely Natural line, go to www.cvs.com.

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