Run, Swim, Live In A Blink With New Swimsuit Styles

Swimming fashions have seen many styles over the years. From the modest beach outfits in the 1920s some of us may associate with our great grandmothers, to the revolutionary bikini invented in 1946 by French engineer Louis Réard, and the G-string of late, we have seen it all on the beach where less often meant best. Lately though, it seems that a countermove has been occurring. Have designers run out of options to reveal even more skin? Modesty has become fashionable again. One-piece conservative options have evolved to be as playful as their bikini sisters, and enable you to transition from the pool to the street in a blink.

For your winter aqua class, this Nautica Striped One-Piece Swimsuit offers functionality without sacrificing cuteness. Lined with a built-in solid bra reinforced with metal wires and an elastic strap, it gives support to swim and move comfortably in the water. Though slim, the adjustable straps crisscross in the back for a sporty look and will not fall off your shoulders. Available in red and navy at

With concerns about skin cancer and a desire for restraint, women are often seen at the beach these days more covered up, wearing dresses, pants, or oversized shirts for extra sun protection and privacy. A New Rochelle, NY-based company, HydroChic has sensed the need for new options in swim and beachwear for today’s women. Versatile swim skirts, skorts, shorts, pants and swim dresses – as well as lightweight jackets and sundresses, are available to wear in or out of the water. For women uncomfortable exposing their bodies in public, these new stylish options come as a liberation.

“Many women of all ages are seeking alternative swim solutions,” says co-founder Sara Wolf.  “HydroChic offers a fashionable, comfortable and wearable alternative that women of all ages, shapes, sizes and religious orientation desire.”

Swim and active wear separates, such as these pants and sweatshirt suit, allow women more flexibility in defining how they appear at the pool, spa, beach or boardwalk.

For winter indoor water sports, these light suits are perfect for water exercises, Aqua Zumba and water-based spinning. The quick-drying, stretchy chlorine-resistant fabric is so light, that it feels like a second skin, offering subtle and snug support – and even protection from cold water. The SPF 50 sun-protective fabric makes it convenient to wear in the sun when working in the garden in the summer, or riding your bicycle. You can jump into a lake and get back on your bike in a blink – dry within minutes. Wear one the next time you walk along Lake Michigan in warm weather and make that wish for a quick dip in come true!

While swim bras can work as sports bras, and offer excellent hold and comfort for all your water sports, the HydroChic line includes mastectomy bra options as well thus including the whole community of women. All figure-flattering patterns are available in almost every shape and size, including Missy, Plus – 4X, Maternity and Girls (5-14). Find the groundbreaking collection at

This collection of swim styles can easily transition from the pool to the street by simply layering different pieces. Just as women enjoy the freedom of wearing comfortable, gym-inspired clothes when out and about, they can also strut down the street in their pool clothes without thinking twice.

Match your favorite swim pieces with a great pair of sneakers to run errands, or travel comfortably like the easy, super-light new Hoka One One. Known for its maximum-yet-lightweight cushioning, and an ultra-breathable knitted upper, they will make you feel slightly above ground level with every step. Made with Hoka One One’s RMAT (a blended rubber EVA (ethylene-vinyl acetate)) the marshmallow midsole and outsole allow your feet to sit deeply in for better stability. These stylish sneakers are perfect for an effortless, weightless modern style. You can match the black pair with any swim, gym or street clothes year-round for an accomplished, contemporary look. Find these sneakers at

Many women today want swim clothes that offer more coverage. They also want to transition easily from one world to another, with pieces that are suitable for different activities, while staying light and quick on their feet. With these uncomplicated options from Nautica, HydroChic and Hoka One One, you can move from gym, pool and the street, always feeling breezy and a step ahead. Live and enjoy!

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