Hair Care of Fashion Week:
What the Pros are Using Now – What You’ll be Using Soon


The delusions of a beauty/fashion junkie, or does it seem that despite it only being a week and a half long, February is swallowed up almost entirely by Fashion Week? Out of the madness come tons of photos, swarms of couture-clad celebrities, dumpsters full of makeup remover and piles upon piles of new products. Some of this is bound to lead to new trends while some will get passed over with the distant hope that next time around it will have its 15 minutes.

As for hair, there exists no better time to see the most styles, cuts, colors and accessories in one place than during Fashion Week. Here’s just a sampling of what we observed, along with our predictions of what and who will stick.

Long. Thick. Volume.

Designers like Marc Jacobs, Charlotte Ronson, Cynthia Steffe, Tracy Reese and Anna Sui strutted their long-legged, long-haired models down the runway and showcased that one thing will never go out of style: great hair.

Tracy Reese – Charlotte Ronson

But how to get it? One piece of advice to keep hair healthy is to take solid steps toward prevention of damage with products such as Viviscal, ( an all-natural supplement that helps hair grow in thicker and stronger with the exclusive AminoMar C Marine Complex of fish proteins which supplies vital nutrients needed to promote existing hair growth. TRESemmé 24 Hour Body Foaming Mousse, 24 Hour Body Finishing Spray and Fresh Start Dry Shampoo ( can all help amp up your style. In fact, dry shampoo in general had a huge presence at fashion week as countless stylists used it on the crown of models’ heads to add volume at the roots.

Retro and Mod.

No matter what we do, we simply can’t get away from the coolness that was the ’60s and ’70s. I think in 100 years, it will still be unrivaled in cool. And all fashion designers know it and choose to recognize it at one point or another.


DKNY, for instance, gave a modern spin to mod, with hair that was perfectly blow-dried and then messed up a bit to give an imperfect appearance. Using Wella Professionals ( products like the Perfect Setting Blow-dry Lotion before the blow dry and Ocean Spritz Beach Texture Spray after, stylists created a look that was intentional but carefree. This one’s easy to recreate if you’re hair is straight. If it’s curly, try blow drying your crown with a thick round brush so that at least the top portion of your hair is a bit retro, then let some of it continue to curl near the ends.


Also digging the mod vibe was Prada at its Milan show. Using Redken ( products like the Forceful 23 Super Strength Finishing Spray, stylists created a controlled but textured ponytail, “a nod to Catherine Deneuve in the ’60s – very girly, very young, exuding innocent sophistication,” said Guido, Creative Consultant for Redken. Which brings us to our next look…

The Pony. Enough Said.

A timeless classic, the ponytail can do no wrong…when done right. Perfect example of a pony done properly was Esther Langham’s version for the Elie Tahari show.

Elie Tahari

Using a cocktail of Morrocanoil ( products, stylists smoothed hair so that it was utterly silky and butter soft, but still workable. They then slung it low and gathered it near the nape of the neck after smoothing it with Morrocanoil Styling Crème and the classic Morrocanoil treatment oil. For some girls, accessories were used to wrap around the base of the pony and for others, a piece of hair was wrapped around the base – a brilliant tip for anyone trying to give a simple pony a bit more elegance. Regardless of which style, every girl looked polished and perfect, and with quite a simply hair concept, proving that ponytails still are one of the greatest hair go-tos.

Vera Wang, photos courtesy of Peter Lueders for Moroccanoil

A loose pony is another failsafe, as evidenced by Vera Wang’s show where hair was light and loose but again gathered low at the nape of the neck. Orlando Pita created the look by spraying Moroccanoil Luminous Hairspray, on the sides, back and underneath the hair, which gave it some substance before he backcombed the hair into the loose pony – an easy style to recreate at home with a good stock of bobby pins and some hairspray.

Rethink & Revisit: Chignons and Updos

When we think back on the best photos of Hollywood starlets as they traverse the red carpet, or even when we recall our own favorite formal photos, don’t we often see a perfectly put-together updo? It’s the icing on the cake of an outstanding dress and the perfect touch to a glamour shot.

Alice + Olivia

The look for hair at Alice + Olivia was elegant and beautiful but also free-spirited and youthful – today’s take on a chignon that you might see the likes of Drew Barrymore, Kate Hudson or Natalie Portman donning. Simply dry the hair with your fingers, let it fall to its natural part, twist small sections on the side and pull them back allowing some pieces to pop out and remain loose, securing with hair pins. Achieved using Sebastian Professional ( products like the Volupt Spray, Shine Define and Trilliant, these low-slung, messy chignons would top off any day or evening outfit.

For the classic chignon, check out Morrocanoil’s style for Carolina Herrera’s Fall 2011 collection – the perfect rolled chignon – doesn’t get much more formal than this.

Carolina Herrera, photo courtesy of Peter Lueders for Moroccanoil™

And finally, the most glamorous of all was Badgley Mischka’s updo – one more knock-out from Moroccanoil, this time by Peter Gray. While this look, a mix of twists, curls, buns and diamond ropes, might be tough to replicate at home, if you’re feeling adventurous, it won’t hurt to give it your own take. Twist sections of your hair toward the back of your head and create rolls which you can then easily top with a gilded headband or sparkly barrette. It won’t look quite as flawless, but let’s remember, perfection is for the pros.

Notify of
Inline Feedbacks
View all comments


Subscribe to our Beauty News NYC Newsletter.

Would love your thoughts, please comment.x