This generation isn’t your father’s or grandfather’s generation! If you’re an “I Love Lucy” fan, one of the CBS series iconoclastic and funniest episodes aired on May 1st 1952. Lucy Ricardo was due to deliver the couple’s first child, Little Ricky (Lucille Ball had been pregnant with her son, Desi Jr. at the time and this was her second pregnancy; this pregnancy was written into the show). Papa Ricky, along with the Ricardos’ landlords/best friends/godparents, Fred & Ethel Mertz, waited anxiously in the waiting room for the blessed event-and to Daddy Ricky in his nightclub act’s voodoo mask-carried in by a baby nurse, to appear in the nursery room window and say hello to the world with a great big yawn.

Ordinarily, this portal is dedicated to the mamas, expecting mamas and the babies to first graders. This time, daddies get an article all their own, since for the most part, indirectly or at the scene of the conception time, they were there for the beginnings of new life. Thanks to Dad Labs, found at http://www.dadlabs.com, those days are gone! The first company providing products, services and a complete information resource targeting the fatherhood community, Dad Labs proudly announces the nationwide birth and delivery of its educational DVD, “Due Dads: The Man’s Survival Guide to Pregnancy.” The DVD, a first in a series on fatherhood related topics, provides expecting fathers with a better understanding of the pregnancy process and advice on how to best be involved from conception to birth to raising their child.

“One of the most common reactions men have when they find out they’re going to be a father for the first time is sheer panic,” says Brad Powell, CEO and co-founder of Dad Labs. “Images of delivery rooms and dirty diapers consume their minds simply because they’re not sure what to expect and don’t know where they can go for information. The Due Dad DVD series is intended to help alleviate the anxiety soon to be fathers experience by explaining the pregnancy, labor and delivery, and child raising processes using a guy’s vernacular.”

The father’s role in the parenting process has evolved, as the next-generation of dads are looking to become more involved in the lives of their children. However, the overwhelming majority of products, services and resources related to the parenting market target mothers, leaving men void of important information on how to become an effective father.

Based in Austin Texas and founded in 2004. Dad Labs is an information and entertainment company that fosters the father/child relationship through media, instructional and retail products. The company provides resources to expecting, new and veteran fathers that will launch them into a more active and creative role in the lives of their children.

“Due Dads: The Man’s Survival Guide to Pregnancy” is a 90-minute DVD split into three 30-minute “trimesters” with each one providing tips and tricks on being a supportive husband during the pregnancy process. The DVD includes descriptions of the expecting mom’s symptoms and of the changes in the developing baby.

“Even though expecting a baby has nothing to do with football playoffs, grilling steaks or cold beer, this DVD is an item every father to be should have,” says Clay Nichols, chief creative director and co-founder of Dad Labs. “It will teach those men who don’t have a clue about how to be a father the skills needed to safely and happily get to the big 0th birthday.”

The film is being distributed by Monterey Media and can be purchased at http://www.dadlabs.com, http://www.montereymedia.com, Amazon.com and major retail outlets nationwide. The second installment in the DVD series, “Due Dads: The Man’s Survival Guide to Labor and Delivery” will be available for purchase later this year. Additional information regarding Dad Labs and its fatherhood products can be found at http://www.dadlabs.com.

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