If you’re pregnant (and even if you’re not), staying hydrated this summer will be easy with the delicious and nutritious new Bump Water! This vitamin-rich water was specifically created with the mother-to-be in mind. It’s perfect for those times when you forget to take your prenatal vitamin and want to ensure you’re getting the proper amount of folic acid for your baby’s development. It’s also the perfect supplement for when you’re trying to conceive or breast feeding. And if you just want a tasty, low-calorie, nutritious alternative to plain water? Look no further than Bump Water. BNNYC was lucky enough to chat with Stacy Rauen, one of the brilliant co-founders of Bump Water. Who knew folic acid could be so yummy?
BN: Write your bio in 5 sentences or less (i.e. where’d you grow up?, where’d you go to school?, job before kids?, how many kids?, where do you live now? hobbies? etc.)
SR: I was born and raised in New Jersey, minus brief stints in Switzerland and Lincoln, Nebraska thanks to my father’s job. I went to college at Northwestern University in Chicago, earning both a bachelor’s and a master’s in magazine journalism (in between the two, I backpacked through Europe). I was interviewing for jobs when 9/11 happened, so I lived at home for six months, waitressing and interning at a variety of magazines, before landing a job as an associate editor at my current employer, Hospitality Design magazine (which also allowed me to move to Hoboken and eventually Manhattan). Twelve years later, I am editor in chief of the magazine, and live in Williamsburg, Brooklyn with my amazing husband and son Jack, who is 17 months old. After family, friends, work, and Bump Water, I don’t have time for too many hobbies, minus traveling and working out (new workout of choice: Brooklyn Bodyburn).
BN: What inspired you to start your own business? How did it all begin?
SR: It really was one of those ideas that came from a need. When I was pregnant, I had a very hard time stomaching those huge prenatal vitamins (I fondly call them horse pills). I was frustrated because I knew how important the folic acid in the vitamins was for my future son, but I felt even sicker every time I took them. At the same time, I was downing sparkling water to both soothe my stomach and because I felt like I couldn’t get enough water. My husband, Jon and I thought—shouldn’t there be an easier way to get the folic acid I needed? We looked, and there wasn’t; if a bottle of water contained folic acid, it was high in sugar or had something you didn’t want when you were pregnant, like caffeine. That’s when we talked with our friends Spencer and Amber Wilcox (Amber was having the same issue) and we decided to partner to develop Bump Water. It not only contains 100% RDA of folic acid, but also 100% of other baby-nourishing goodies such as vitamins A, D, B6, and B12, Niacin, Biotin, Zinc, and Magnesium. We offer both sparkling and flat versions in four refreshing flavors that are all natural, and low in sugar and calories.
BN: What challenges did you face when starting your business?
SR: Out of the 4 co-founders, three of us have fulltime jobs and Amber is a stay-at-home mom of two, so trying to find the time to work on Bump Water together is a challenge. The solution: many weekends and between the hours of 8 p.m. and midnight during the week. And at the same time, understanding how the beverage industry works was a huge learning curve. Finding the right partners has been key!
BN: What are some of your favorite activities to do with your kids (in or around NYC)?
SR: We love taking Jack to the local parks (he loves the swings), just walking around the city or the Brooklyn waterfront (Smorgasbord anyone?), and taking him on lunch and dinner dates. Now that he is getting older, we are starting to realize how great New York’s aquariums, zoos, and other cultural outlets are. Jack is currently obsessed with trains (he’s a true boy) and we took him to see the Holiday Train Show at the Botanical Garden. It had a Thomas the Train act to boot and Jack thought he had died and gone to heaven.
BN: You’re on a desert island…with your kids – name 5 must-have items you’ll want with you.
SR: Other than the obvious survival necessities (food / (Bump) water):
Coloring book and crayons or paint and paint book (does that count as two?)
Any type of toy car or train that moves (and batteries to make it move)
Lots of books
iPad (hope that doesn’t make me a bad parentJ
BN: What are your goals for the future of your company (realistic or in your wildest dreams)?
SR: The first step is to get Bump Water into retail stores (currently we are just sold online), which we are in the process of finalizing. Wildest dreams: every pregnant woman (or woman in general) is drinking Bump Water (and loves it!) and, at the same time, we have helped increase awareness about how important folic acid is for all women. It’s like a miracle vitamin—besides making your nails and hair grow, it is an essential part of healthy fetal development, preventing neural tube defects such as spina bifida, and recent studies also show a link between folic acid deficiency in mothers who have conceived and autism. The further into the Bump Water journey we get, the more we continue to learn just how essential folic acid really is. We see it as a win-win!
Thanks for chatting with us, Stacy. We at BNNYC can’t wait to beat that New York City summer heat with lots of cool and refreshing Bump Water! Visit http://www.bumpwater.com.