Stef Schwalb

Writer. Editor. Photographer. Idea generator. All of these professions make up the freelance creative who is Stef Schwalb, a native New Yorker with numerous years of experience working for a variety of companies, magazines and websites. Stef offers a demonstrated ability to maximize resources in deadline-driven environments and produce innovative results for specialized projects, including web copy, articles, press releases, product descriptions, blogs, social media content, newsletters and brochures.

She excels at both short and long-form text that requires catchy phrasing with word play that works. Stef’s covered subject matter ranging from beauty, fashion, home décor, music and travel to food, wine, business and technology. She is always interested in new business ventures and intriguing assignments. Feel free to connect with her via her website:

Leslie Rice Hart

Leslie Rice Hart is a transplant from Dallas, Texas moving to New York City 1997. She attended the University of Texas at Austin, where she graduated with a B.S. in Communications. She is a Certified Personal Trainer with over 11 years experience in the Fitness Industry. In addition to her primary training certifications, she has a specialty certification in Pre-Post natal exercise. She started in the Natural Foods and Supplement Industry in Texas, working for top companies such as Schiff, Weider and Richardson Labs. She later began personal training private clients and writing for a local Dallas health and fitness publication. She moved to New York where she continued personal training while representing Solgar Supplements in consumer education, at retail locations in New York City. Leslie currently trains both privately and at various New York Sports Clubs around Manhattan. She was one of the select trainers for The Discovery Health Channel program series, Buff Brides, WB11 Morning Show Makeovers and is currently training Fitness Magazine’s One Year Weight Loss Diary Candidate. A workout enthusiast herself, Leslie cycled cross-country from Los Angeles to Boston. She is an avid boxer and lives the life she helps others to achieve.

Eva Whalen

Eva Whalen purchased Beauty News NYC in 2011

Allison Beck

After focusing on her love of plants and gardens throughout her academic career, this recent graduate of Middlebury College has gotten in touch with her true passion -- editing and writing -- and combined it with her love of trying new fitness classes, beauty products, and spa treatments, and now edits and writes for When not sleeping or working on various projects for this newsletter, this young thing, a new resident of New York City, works as an editorial assistant at Martha Stewart Living.