A Driving Force in Beauty Retail…Bluemercury
The Upper West Side beauty scene gets a face lift!


A brand new Bluemercury has just parked on the UWS and it’s driving us beauty enthusiasts to BUI…buy under the influence!

The creation of skin care aficionado Marla Malcolm Beck, Bluemercury Apothecary and Spa first opened in DC (Georgetown, of course) and now has over 25 stores. Finally we New Yorkers have one too. Hmmm……can we forgive Marla for not starting here first? Well, after my visit, I had to. It’s too good to hold a grudge against!

I recently met the energetic Marla with the flawless complexion, silken hair and driving ambition at the store for a personal tour of the new emporium filled with over 50 brands of skin care, make-up, hair care and fragrance. I felt an instant connection with her when I found out we shared a passion for certain brands like Darphin and Skinceuticals. Upper west side moms will be thrilled with Mustela, the French skin care line for babies. Cult brand fanatics will delight in being able to find their coveted Serge Lutens and T. LeClerc favorites and we can all rejoice in being able to peruse a store with upscale brands in an inviting atmosphere with knowledgeable and cheerful salespeople. And for those of you who need a last minute gift, there are lovely Tocca candles and some chic, well priced make-up bags in very pretty fabrics made exclusively for Bluemercury.

Everything you want is here, including a small spa where a full range of services is offered. My fabulous oxygen facial with Grace was worth the trek to the upper west side even though I’m generally not easily tempted to head north of Lincoln Center. What Bluemercury lacks in spa amenities such as shower, make-up area and hair dryer, it makes up for in other ways like quality personalized service and a quiet intimate spa setting.

When I asked Marla the origin of the store name, she said: “I love the color blue and wanted something fast and strong to go with it. Mercury is the god of communication. We are all about careful, thoughtful communication.”

Product junkies…..start your engines and head uptown!

2305 Broadway (83rd & 84th streets)

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